• Michele Duhigg


"The essence of strategy is choosing what not to do." -Michael Porter

This quote is relevant to so many aspects of our lives... prioritizing our "to-do" list, deciding on what part of our business to grow next, and - yes - developing a strategy for our company.

Although it seems so simple, FOCUS is nothing but.  It takes real determination and effort to get CRYSTAL CLEAR on your goals to truly move the meter.

Everyone knows Amazon, but did you know that Amazon started out selling ONLY books in 1995?!  Now they sell almost everything under the sun and are the most profitable public company in the world!

The same could be said about Facebook. It started as a social media platform ONLY for Harvard students. Now it has more than 2.4 billion monthly active users.

But how did these companies achieve wild success? It was through FOCUS.

It's amazing how effective we can be when we eliminate all of the distractions and FOCUS on exactly what to do next. Doors open! Deals are made! And the golden trumpets might as well blow! Because we feel so inspired and confident when we are clear on what to do - and what NOT to do, that BIG RESULTS are realized!!


If a lack of focus is holding you back from reaching your full potential, check out my five step strategy system to help you clarify your vision, develop a plan of action and finally reach your goals!

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