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  • Michele Duhigg

It's all about connections

Updated: Jan 30

"It's not what you know, but who you know."


We've all heard this age-old saying, but rather than undermining the importance of education, experience and excellence, I think this saying is meant to stress the importance of human connection.

This process of connecting goes back to the very beginning of man and has remained critical to our human psyche.  Connection through words - more often referred to as storytelling - differentiates us from all other living creatures.


And that storytelling or connection is exactly what can catapult our success in business (refer back to the saying, "It's not what you know, but who you know").  


In fact, the premise of storytelling in business is the focus of countless studies, articles and books because it is so powerful.  And yet, so simple.


If we emphasize the importance of connections - and cultivating relationships - we will inevitably find success in whatever we do.


So go make a new connection.  Cultivate an old relationship.  Take the time to "see" people and let them do the same.  And watch what incredible things start happening for you personally and professionally.




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